Hootsuite
Description
Optimizes social media posting
Detailed example
Recommendations about date and time to publish content
AI / analytics pattern
Natural Language Processing: AI that processes, interprets, and shares information in human language.
Automation level / stage
c) Deployed – The use case is being actively authorized or utilized to support the functions or mission of an agency.
Expected benefit
PAO uses Hootsuite to schedule and manage social media products. Hootsuite also includes AI-powered social listening features, but PAO does not use those features. It can advise on when the best time to post would be for maximum engagement, which will help promote our message.
Audit / financial statement impact
Does not produce an output that serves as a principal basis for decisions or actions with legal, material, binding, or significant effect on any of the individuals or entities identified in OMB-25-21.
Controls / human review
ATO: Yes; PIA: Not published
Data needed
The case owner relied on DOJ AI governance practices to select and prepare data, as well as evaluate performance.